“Whilst .tel domains provide new ways of generating revenue through the support and optimization of premium rate telephone numbers, software downloads, ringtones and competition-based formats, we recognized that those used to traditional monetization methods still felt somewhat restricted,” said Henri Asseily, CTO and Chief Strategist at Telnic Limited. “We have therefore enabled .tel owners to include clearly identifiable, text-based sponsored advertising links. In this way, we maintain the clear purpose of a .tel domain as a single point of contact whilst also meeting the requirements for monetization across all internet-enabled devices.”

The solution has been to introduce a special sub-type of a text (TXT) record with a ‘.tad’ suffix. This is stored in a special folder within the .tel domain. This record contains the title, label, description and URI to use in the advertisement, as well as display settings which enable the domain owner to position the advert in their chosen place on the page (top, bottom or right) when the content is delivered to the proxy page. When the proxy loads a .tel domain, it checks the format and settings of the adverts and displays them accordingly.

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